It is obviously a change for marketing reasons. While I can see where they were going with the new design it just isn't very relatable. Layered protection doesn't really mean much to the majority of people. But mention AI or Android and that's instantly a lot more recognisable.
I would prefer the Android over the new logo.
Unfortunately, to this day I can't figure out what the new image that appears when you start the AV product is. Still, I love ESET and I've been a subscriber for 3 uninterrupted years, without any infections, but I confess that I miss the slightly older ESET where there was less bloat (VPN among other things), the interface was faster (the latest updates have dropped the performance of the graphical interface a lot - there's another thread about this besides me) and the changes in general were smaller but always with a focus on security.