LoneMudokon

LoneMudokon, 
Thanks for that - helpful to also understand where one can source this program...
Is this application bundled with Windows 11 by default/automatically downloaded
I have had a user report this detection - I will be doing some investigatory work tomorrow to figure out how this has ended up on their machine...

For those looking for assistance in removing this software, here are some steps to remove this from individual computers:
Windows + R type "Appwiz.cpl" and press enter Find and uninstall/remove (at the end of the uninstall, you may be directed to a Microsoft web page asking if you meant to uninstall and asked if you want to reinstall.  Just close this): Microsoft Bing Service Bing Wallpaper After that, start opening each web browser and checking for Bing Homepage/Search extensions/plugins and remove them (the prior uninstall leaves these in place and does not remove them). Chrome: In the address bar, navigate to "chrome://extensions/" and click "remove" to any thing like: "Microsoft Bing Homepage & Search for Chrome" After removal, you may be taken to a web page asking if you want to reinstall the extension.

The detection is correct. We've started to detect the application as potentially unwanted (optional  detection) as of today. Microsoft was informed about the reasons of detection.

It is during the installation, and it is checked on by default. Here's a screenshot of the installer. Once installed it doesn't offer that option anymore.

We're going to confine the detection so that the application is not detected in memory.

The detection is already being discussed here: https://forum.eset.com/topic/34381-bingwallpaperappexe-msilmicrosoftbinga-multiple-warnings
It's not a false positive. In order to prevent multiple topics on the subject, we'll draw this one to a close.