You're the best... It worked.
Now the constructive comments.
Seachbox with keyword "Profile" does not return ON-DEMAND profiles. Which drove me nuts; Cauz I tried before writing you.
I was peeling the "Detection Engine" which covers Real-Time, so why can't I find the "On-Demand" in that section. Oh btw, Demand or On-Demand is not found either in the search box;
When I finally realized ON-DEMAND was under Malware Scans. Go figure, why there and not in the same section as Real-Time like in the good old days :-P.
Then your input made total sense.
I created a profile to test... When I wanted to delete it. Also it took me a while to figure you can't delete the selected profile. it would be nice if the GUI would be kind enough to popup a little note to say, "sorry dude, you can't delete active profile".
Thanks a lot guys! SOLVED.