I don't have to worry about those things too much, as I am always aware of what I'm doing on the net. I also consistently modify/update both my hosts file and the NOD32 Blocked Website rules to the point where only the newest malware domains end up being accessible. And I am able to avoid what's not blocked because I'm smart that way. ;-)
The bottom line is, the interface blows and is far too complex (one example being the domain filtering section - there are like 5 windows to open and close in order to add a site to the list, and it is difficult to navigate because everything is in such a small font size and arranged in a non-intuitive fashion).
In addition to that, the AV rankings - whether bogus or not - affect how people feel about the product. And when I am attempting to turn an IT customer on to an ESET product only to get an argument from them in response that ESET is nowhere to be found in the top 10 AV rankings, or is at most near the bottom of the list, it makes my job more difficult. Time is money, and I don't want to have to explain the realities of AV ranking websites to every single customer. ESET should just pay the damn advertising fees and get themselves ranked higher - end of story.
As for the non-user friendly Advanced Settings section of the interface, it should be designed so that an IT person can guide a lay person through it over the phone verbally, in such a way that the lay person can effectively change anything that needs to be changed within that interface in a timely manner. As it is right now, it is nearly impossible to do that in any time frame at all, much less a short one. The latest interface is my biggest pet peeve.