@MichalJ For business proposal I would say data removal and data loss prevention would be the main reason. A possibilty to report the laptop as stolen (through a task in ESMC) so the person who then has the laptop, cannot use it and will be notified how to contact the owner of the laptop.
Tracking down the laptop or making screenshots and/or photo's by webcam would not be priority (and I can imagine this is violating at least the GDPR rules).
Markwd received kudos from droezel in Future changes to ESET Endpoint programs